
BHYPE
- Founded
2016
- Number of Units
1+
- Country of Origin
United Arab Emirates
- Franchise Expansion
Worldwide
CONCEPT BRIEF
BHYPE is a store carrying the latest hype – streetwear collections and exclusive celebrity collections. They are a lifestyle-related retailer which specializes in selling apparel, clothing, and accessories, with a primary target of teenagers and young adults who are interested in hipster subculture and alternative fashion.
BHYPE is known for combining urban aesthetics with high-quality materials to produce standout clothing in the streetwear community. Their goal is to innovate the luxury streetwear sector by fusing upscale fashion with urban culture at their unique celebrity concept store, making these styles accessible to fashion-forward individuals.
In addition to its striking interior design, BHYPE captures the essence of urban streetwear culture. The staff is encouraged to dance and create a fun atmosphere for both themselves and customers.
Having the world’s largest online streetwear store, BHYPE features the latest trends in clothing and accessories such as, caps, NFL Jerseys, NBA Jerseys, celebrity merchandise, manga T-shirts and much more.
The collections at BHYPE often include a range of items such as hoodies, t-shirts, sweatpants, jackets, accessories, etc., that are all characterized by a strong emphasis on individuality and trendsetting.
The brand is most popular among people that appreciate edgy, stylish and luxury clothing that make a statement. BHYPE also maintains exclusivity and limited released for some of their lines and collaborations, which highly contributes to the streetwear enthusiasts.
Franchise Fee
USD 80,000
Area Required
2500 sq.ft to 5000 sq.ft
Royalty Fee
6% of Gross Sales






TRAINING PROGRAM
Training at Headquarters | 10 – 14 Days |
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On-site Training | 7 – 10 Days |
SUPPORT PROGRAM
Operational Support | Site Selection |
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Marketing Support | Purchasing |
Accounting/Audit/Legal | Internal Support |
Ongoing Research & Development | Overall Program Oversight |
FRANCHISE FEE
Individual Unit Franchise Fee | USD 80,000 |
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Area Development Franchise Fee | USD 195,000 (for 3 units) |
ONGOING FEE
Royalty Fee | 6% of Monthly Gross Sales |
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Advertising Fee | 3% of Monthly Gross Sales |
Marketing Fund | 1.5% of Monthly Gross Sales |