Bhype

Bhype-franchise

BHYPE

Hype – Streetwear Fashion Franchise

2016

1+

United Arab Emirates

Worldwide

CONCEPT BRIEF

BHYPE is a store carrying the latest hype – streetwear collections and exclusive celebrity collections. They are a lifestyle-related retailer which specializes in selling apparel, clothing, and accessories, with a primary target of teenagers and young adults who are interested in hipster subculture and alternative fashion.

BHYPE is known for combining urban aesthetics with high-quality materials to produce standout clothing in the streetwear community. Their goal is to innovate the luxury streetwear sector by fusing upscale fashion with urban culture at their unique celebrity concept store, making these styles accessible to fashion-forward individuals.

In addition to its striking interior design, BHYPE captures the essence of urban streetwear culture. The staff is encouraged to dance and create a fun atmosphere for both themselves and customers.

Having the world’s largest online streetwear store, BHYPE features the latest trends in clothing and accessories such as, caps, NFL Jerseys, NBA Jerseys, celebrity merchandise, manga T-shirts and much more.

The collections at BHYPE often include a range of items such as hoodies, t-shirts, sweatpants, jackets, accessories, etc., that are all characterized by a strong emphasis on individuality and trendsetting.

The brand is most popular among people that appreciate edgy, stylish and luxury clothing that make a statement. BHYPE also maintains exclusivity and limited released for some of their lines and collaborations, which highly contributes to the streetwear enthusiasts.

Franchise Fee

USD 80,000

Area Required

2500 sq.ft to 5000 sq.ft

Royalty Fee

6% of Gross Sales

TRAINING PROGRAM
Training at Headquarters10 – 14 Days
On-site Training7 – 10 Days
SUPPORT PROGRAM
Operational Support Site Selection
Marketing Support Purchasing
Accounting/Audit/Legal Internal Support
Ongoing Research & Development Overall Program Oversight
FRANCHISE FEE
Individual Unit Franchise FeeUSD 80,000
Area Development Franchise FeeUSD 195,000 (for 3 units)
ONGOING FEE
Royalty Fee6% of Monthly Gross Sales
Advertising Fee3% of Monthly Gross Sales
Marketing Fund1.5% of Monthly Gross Sales
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